Five departments worth of work, run by one person you talk to the whole time.
Most $2-10M DTC brands have five vendors working on one conversion problem and lose two weeks per cycle just synchronizing them. I do all five jobs in one head: brand strategy, Shopify theme code, server-side Meta CAPI, Klaviyo lifecycle, and the dashboards that read back the numbers on Monday. The math is in the context I don’t lose between teams. The hourly rate is a side-effect of where the work actually compounds.
Most $2-10M DTC brands have five vendors working on one conversion problem and lose two weeks per cycle just synchronizing them. I do all five jobs in one head: brand strategy, Shopify theme code, server-side Meta CAPI, Klaviyo lifecycle, and the dashboards that read back the numbers on Monday. The math is in the context I don’t lose between teams. The hourly rate is a side-effect of where the work actually compounds.
“I've worn all five hats. Turns out they fit pretty well together.”
$ diff applied. exiting.
Case studies.
$ git log --oneline --since="2024" | wc -l
What you should expect from one hire, in the same week.
If you’re splitting this work across a brand shop, a Shopify dev, a martech consultant, a compliance advisor, and a content agency, you already know how much time gets lost in translation. A single engagement covers all of this:
- 01Concept a brand campaign
- 02Write ads, emails, and landing pages
- 03Build the Shopify theme
- 04Ship CAPI + Stape so ROAS stops lying
- 05Write the SEO content and rank it
- 06Build the Klaviyo flows
- 07Set up the analytics dashboard
- 08Define who the customer actually is
That’s what one engagement looks like. All eight capabilities running through the same brain in the same week. I’ve been doing this for 20+ years across brand, code, tracking, and ops, and the combination turns out to be more useful than it sounds.
$ cat /var/log/scope.md | tail -1
Michael does video.
Twenty years of work on camera and in the edit. The lanes below pull a thin slice.
SEC.05 / WRITING / 199 POSTS / 15 CLUSTERS
Field notes from inside the stack.
Browse all writing →Posts from inside the DTC and martech stack I actually ship. Grouped into clusters that each map a domain end to end.
SEC.00 / CLUSTERS / 15 TOPICS
Browse by cluster
SEC.01 / LATEST / UPDATED 2026-05-09
Latest
What I sell.
Pick the one that matches your problem. Full catalog one click over.
$ cat /etc/pricing.conf
A few things you’re already wondering.
Click to expand
Can I trust one person with everything?
Easier to show than to argue. Every case study on the site has the dates, the tools, and the result attached.I need a real team.
Fair. I've worked hands-on across all five roles, which means you get team-level coverage from one person, and I plug in alongside your existing folks when you have them.What if you get hit by a bus?
Documented systems, knowledge transfer artifacts, and agent recipes ship from day one, so your team keeps moving if anything happens to me.
$ exit 0
Past clients, in their own words.
Let’s fix
some problems.
Three short steps. I read every one of these personally. Once you submit, you get a real reply from me, usually within 24 hours.
or email direct hello@michaeldishmon.com
01 / 03WHAT YOU NEED
$ cat lead.json | mail -s 'new signal' michael





























