You get one person across all of it. That's pretty neato. Wow.
If you’ve got a brand shop, a Shopify dev, a martech consultant, and a content agency all working on the same conversion problem, you already know how much time gets eaten just keeping them in sync. I’m not against teams. I just think for a $2-10M brand it’s a lot of overhead for a problem one person can hold in their head. Brand strategy, Shopify theme code, server-side Meta CAPI, Klaviyo lifecycle, the dashboards that read back the numbers on Monday. The brand decisions and the tracking decisions and the copy decisions are all just one person’s decisions, which means they actually agree with each other. Super neato.
If you’ve got a brand shop, a Shopify dev, a martech consultant, and a content agency all working on the same conversion problem, you already know how much time gets eaten just keeping them in sync. I’m not against teams. I just think for a $2-10M brand it’s a lot of overhead for a problem one person can hold in their head. Brand strategy, Shopify theme code, server-side Meta CAPI, Klaviyo lifecycle, the dashboards that read back the numbers on Monday. The brand decisions and the tracking decisions and the copy decisions are all just one person’s decisions, which means they actually agree with each other. Super neato.
“Five hats, one head. I get why that sounds weird. It works for me though.”
$ diff applied. exiting.
Case studies.
$ git log --oneline --since="2024" | wc -l
What you should expect from one hire, in the same week.
If you’ve got a brand shop, a Shopify dev, a martech consultant, and a content agency all working on the same conversion problem, you already know how much time gets eaten just keeping them in sync. I’m not against teams. I just think for a $2-10M brand it’s a lot of overhead for a problem one person can hold in their head. Here’s what one engagement actually covers:
- 01Concept a brand campaign
- 02Write ads, emails, and landing pages
- 03Build the Shopify theme
- 04Ship CAPI + Stape so ROAS stops lying
- 05Write the SEO content and rank it
- 06Build the Klaviyo flows
- 07Set up the analytics dashboard
- 08Define who the customer actually is
That’s the whole engagement. All eight running through the same head in the same week. I’ve been doing this for twenty-plus years and honestly the combination is more useful than it sounds when you say it out loud. You stop losing context between the people. The brand decisions and the tracking decisions and the copy decisions are all just one person’s decisions, which means they actually agree with each other. Wow.
$ cat /var/log/scope.md | tail -1
Michael does video.
Twenty years of work on camera and in the edit. The lanes below pull a thin slice.
SEC.05 / WRITING / 199 POSTS / 15 CLUSTERS
Field notes from inside the stack.
Browse all writing →Stuff I actually ship, written down. The clusters each cover one domain top to bottom so if you’re trying to figure out, say, Klaviyo lifecycle or server-side CAPI, there’s a whole arc of posts that build on each other, not just one floating tutorial.
SEC.00 / CLUSTERS / 15 TOPICS
Browse by cluster
SEC.01 / LATEST / UPDATED 2026-05-09
Latest
What I sell.
Pick the one that matches your problem. Full catalog one click over.
$ cat /etc/pricing.conf
A few things you’re already wondering.
Click to expand
Can I trust one person with everything?
Honestly, I get the hesitation. I would have the same one. The case studies on this site all have dates and tools on them, so the easiest thing is to read a couple of those and see if the work tracks. If it doesn't, no hard feelings.I need a real team.
Yeah, that's fair. I'm not trying to replace your team if you already have one. I plug in next to your people, do the parts you don't have coverage on, and stay out of the way of the parts you do. If you don't have a team yet and you're at $2-10M, you probably also don't want to hire one of each. That's where I work best.What if you get hit by a bus?
I think about this one a lot honestly. Every engagement ships with the documentation, the agent recipes, and the handoff notes from day one. Worst case, your team picks up where I left off without me. Best case, you never need any of it. Either way you're covered, which is the point.
$ exit 0
Past clients, in their own words.
Let’s fix
some problems.
Three short steps below. I read all of these, it’s just me on the inbox. Usually you get a real reply within a day, sometimes the same day if I’m at the desk.
or email direct hello@michaeldishmon.com
01 / 03WHAT YOU NEED
$ cat lead.json | mail -s 'new signal' michael
