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michaeldishmon.comv.552d007
00:00:00
Michael Dishmon

I’m a design and dev hybrid with strategy, brand, & marketing all contained in
one red beard

You can hire 5 people, or you can hire me. I'm like a Swiss Army Knife named Michael.

$ bzk.terminal LIVE

Load the Berserker and ask about Michael.

// furby:dispatch /var/log/brand LIVE
12:32:30furby.dispatch / brand_audit / running
12:32:37agent.brand / messaging_pillars / locked
12:32:44furby.queue / positioning_brief / draft 2/3
12:32:51agent.brand / competitor_scan / 12 sites parsed
12:32:58furby.eval / brand_voice / passed
12:33:05agent.brand / claim_map / synthesized
12:33:12furby.dispatch / customer_persona / 4 interviews
12:33:19agent.brand / north_star_v3 / approved
12:33:26furby.queue / stylescape_v2 / 6 boards
12:33:33agent.brand / wordmark_sweep / 18 variants
12:33:40furby.dispatch / palette_audit / 0 collisions
12:33:47agent.brand / tone_calibration / locked
12:33:54furby.note / brand_drift / flagged 2 surfaces
12:34:01agent.brand / pillar_messaging / shipped
12:34:08furby.eval / story_arc / 3-beat pass
12:32:30furby.dispatch / brand_audit / running
12:32:37agent.brand / messaging_pillars / locked
12:32:44furby.queue / positioning_brief / draft 2/3
12:32:51agent.brand / competitor_scan / 12 sites parsed
12:32:58furby.eval / brand_voice / passed
12:33:05agent.brand / claim_map / synthesized
12:33:12furby.dispatch / customer_persona / 4 interviews
12:33:19agent.brand / north_star_v3 / approved
12:33:26furby.queue / stylescape_v2 / 6 boards
12:33:33agent.brand / wordmark_sweep / 18 variants
12:33:40furby.dispatch / palette_audit / 0 collisions
12:33:47agent.brand / tone_calibration / locked
12:33:54furby.note / brand_drift / flagged 2 surfaces
12:34:01agent.brand / pillar_messaging / shipped
12:34:08furby.eval / story_arc / 3-beat pass

Case studies

Petrichor

Trinsic Technologies needed a brand and a website for its managed private cloud.

“Michael is a marketing master. We highly recommend him!”
Trinsic Technologies, Upwork review
  • Brand identity
  • Logo
  • Website
  • Booth
  • LinkedIn
  • 6 weeks
See what was done

Petrichor

Trinsic Technologies needed a brand and a website for its managed private cloud.

“Michael is a marketing master. We highly recommend him!”
Trinsic Technologies, Upwork review
  • Brand identity
  • Logo
  • Website
  • Booth
  • LinkedIn
  • 6 weeks
See what was done

CallSniper

Trinsic's call scoring product needed a brand and a site that explains it without a demo.

“Michael is a marketing master. We highly recommend him!”
Trinsic Technologies, Upwork review
  • Brand identity
  • Website
  • App redesign
  • Booth
  • Brand photography
  • 6 weeks
See what was done

Hearthlight

I wanted meal planning, the pantry and tarot in one kitchen.

346K
Lines of code
22
Tarot cards drawn in one style
  • Product
  • Brand
  • Web app
  • Tarot illustration
  • Subscriptions
See what was done

One Commerce

One Commerce needed a brand and a site for selling on every marketplace from one dashboard.

6
Homepage versions
4
Mega menu designs
  • Brand
  • Website
  • Mega menus
  • Mobile design
See what was done

Afterpath

A legaltech startup needed a website, search traffic and outbound sales before launch.

640
Articles in the engine
25
LinkedIn carousels shipped
  • Website
  • Content engine
  • Outbound
  • CRM
See what was done

Conexwest

A container company's fast growing catalog needed lead capture and a brand to match.

12 mo
Engagement
24
Fabrication categories
  • Brand system
  • Website
  • Programmatic SEO
  • Docu-series
  • Sub-brands
  • 12 months
See what was done

Bloom

Oregon dispensaries needed a POS that kept up with METRC compliance.

100 to 3
Clicks for a common inventory task
$1.4M
GMV processed
  • POS product
  • METRC sync
  • Brand
  • Operations
  • 3 years
See what was done

Tradefull

Tradefull, a B2B commerce and 3PL platform, needed big ecommerce brands as clients.

3
Multimillion dollar clients from one campaign
5
Client case studies
  • Brand direction
  • Paid social
  • LinkedIn carousels
  • Case studies
  • Investor deck
See what was done

Omnigrid

An AI surveillance company with solar powered units needed a brand to match the hardware.

13
Workshop boards
4
Sector personas
  • Brand workshop
  • Logo
  • Personas
  • Landing page
See what was done

Mega Kraken

Gamers couldn't afford the thousand dollar buy in for Axie Infinity.

223
Scholars at peak
3
Time zones
  • Guild operations
  • Brand
  • Community
  • Payments
  • 18 months
See what was done

iSleep

Sleep medicine company iSleep needed a HIPAA grade platform, two brands and a secure cloud.

11 wks
First commit to production
5,955
Test cases
  • Platform build
  • Brand design
  • Storefront
  • Booth
  • AI ads
  • AWS
  • 11 weeks to production
See what was done

Things I’ve built, run, or shipped.

Brand and design
for conversion

Past clients in their own words

michaeldishmon.comv.552d007
00:00:00

I often utilize videos
to solve problems

Things I’ve been writing about

SEC.00 / CLUSTERS / 16 TOPICS

Browse by cluster

Cluster

Attribution

Server-side tracking, dedup, and the math behind DTC attribution.

Cluster

Shopify

Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.

Cluster

Healthcare

HIPAA-aware Next.js, audit trails, and regulated DTC patterns.

Cluster

Solo brand

The hybrid creative-director-who-codes operating system.

Cluster

Pricing

Productizing services, pricing strategy, and the retainer exit.

Cluster

Lifecycle

Klaviyo flow architecture, retention math, and the LTV playbook.

Cluster

Agents

Claude Code sub-agents, MCP servers, skills, and the orchestration stack.

Cluster

Analytics

GA4, BigQuery, and the warehouse-first analytics rebuild.

Cluster

Conversion

PDP patterns, cart decisions, checkout extensions, and the CRO stack.

Cluster

Programmatic SEO

Scaling content without burning author brand authority.

Cluster

Paid Social

Meta, TikTok, and Google Ads for DTC operators who also own the data.

Cluster

Brand

Visual identity, naming ladders, and design systems that scale with the business.

Cluster

Shopify Apps

Selecting, configuring, and replacing the third-party stack on Shopify.

Cluster

Fractional

Running a high-leverage fractional practice without becoming an agency.

Cluster

Image AI

Running Flux, Z-Image, and Qwen locally without the cloud-API bill.

Cluster

Image Specs

Every social and print dimension, with copy-paste numbers and ready-sized templates.

Tell me what you’re trying to ship.

Send a quick message and I read it within a day, or talk to AI Michael first if you want to feel out your project before you write to me.

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