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Five departments worth of work, run by one person you talk to the whole time.

Or tell me what’s brokenFind your tracking leak, $129
// tail -f /var/log/opsLIVE
// editor / lead-magnet.tsutf-8 · ts
> deliver_checklist({
email: "",
type: "12-point DTC",
send: true
})
// click to type your email

Most $2-10M DTC brands have five vendors working on one conversion problem and lose two weeks per cycle just synchronizing them. I do all five jobs in one head: brand strategy, Shopify theme code, server-side Meta CAPI, Klaviyo lifecycle, and the dashboards that read back the numbers on Monday. The math is in the context I don’t lose between teams. The hourly rate is a side-effect of where the work actually compounds.

01a designera design director
02a developeran engineering manager
03a marketerrunning a marketing ops team
04a copywriteran editorial director
05a homelab hackera cloud ops lead

I've worn all five hats. Turns out they fit pretty well together.

$ diff applied. exiting.

Case studies.

ALL CASE STUDIES

$ git log --oneline --since="2024" | wc -l

What you should expect from one hire, in the same week.

If you’re splitting this work across a brand shop, a Shopify dev, a martech consultant, a compliance advisor, and a content agency, you already know how much time gets lost in translation. A single engagement covers all of this:

  • 01Concept a brand campaign
  • 02Write ads, emails, and landing pages
  • 03Build the Shopify theme
  • 04Ship CAPI + Stape so ROAS stops lying
  • 05Write the SEO content and rank it
  • 06Build the Klaviyo flows
  • 07Set up the analytics dashboard
  • 08Define who the customer actually is

That’s what one engagement looks like. All eight capabilities running through the same brain in the same week. I’ve been doing this for 20+ years across brand, code, tracking, and ops, and the combination turns out to be more useful than it sounds.

$ cat /var/log/scope.md | tail -1

Michael does video.

Twenty years of work on camera and in the edit. The lanes below pull a thin slice.

SEC.05 / WRITING / 199 POSTS / 15 CLUSTERS

Field notes from inside the stack.

Browse all writing →

Posts from inside the DTC and martech stack I actually ship. Grouped into clusters that each map a domain end to end.

SEC.00 / CLUSTERS / 15 TOPICS

Browse by cluster

SEC.01 / LATEST / UPDATED 2026-05-09

Latest

What I sell.

Pick the one that matches your problem. Full catalog one click over.

FULL CATALOG

$ cat /etc/pricing.conf

A few things you’re already wondering.

Click to expand

  • Can I trust one person with everything?
    Easier to show than to argue. Every case study on the site has the dates, the tools, and the result attached.
  • I need a real team.
    Fair. I've worked hands-on across all five roles, which means you get team-level coverage from one person, and I plug in alongside your existing folks when you have them.
  • What if you get hit by a bus?
    Documented systems, knowledge transfer artifacts, and agent recipes ship from day one, so your team keeps moving if anything happens to me.

$ exit 0

Past clients, in their own words.

Let’s fix
some problems.

Three short steps. I read every one of these personally. Once you submit, you get a real reply from me, usually within 24 hours.

or email direct hello@michaeldishmon.com

Step 1 of 3: What you need

01 / 03WHAT YOU NEED

What’s slowing you down right now?

Pick anything that applies. Multiple is normal.

$ cat lead.json | mail -s 'new signal' michael