Tradefull
Project Overview
Role — Branding & Marketing Director
Timeline — Nov 2022 – Present
Industry — Ecommerce, Logistics, SaaS, Tech
Key Responsibilities & Achievements
1. LinkedIn Marketing Campaigns:
Planned and ran LinkedIn campaigns targeting large e-commerce brands.
Created and managed audience segments and personalized content.
Increased brand awareness and generated high-quality leads.
2. Case Study Development:
Interviewed clients and internal teams to gather insights and success stories.
Wrote detailed case studies highlighting Tradefull’s successes.
Used these case studies in marketing materials to attract new clients.
3. Facebook Ad Campaign:
Designed and managed a Facebook ad campaign to attract high-value clients.
Created visually appealing and persuasive ads.
Landed three multi-million dollar clients, including Live Bearded.
4. Investor Deck Creation:
Created an investor presentation to secure venture capital funding.
Gathered essential data and collaborated with cross-functional teams.
Successfully secured significant VC funding.
5. Top-of-Funnel Lead Generation:
Built a lead generation system to capture and nurture potential clients.
Implemented strategies to drive a steady flow of leads into the sales pipeline.
Strategic Approach
Focused on understanding market needs and creating effective marketing strategies. My work included:
Planning: Developed marketing strategies to support Tradefull’s goals.
Execution: Produced a variety of marketing materials, including ads, case studies, and investor presentations.
Analysis: Monitored campaign performance and made data-driven adjustments.
Collaboration: Worked with clients, internal teams, and investors to ensure successful outcomes.
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-FB-Ad-Campaign.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-Linked-Campaign.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-Investor-Decks.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-Case-Studies.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-One-Pagers.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-Business-Cards.png)
![](https://michaeldishmon.com/wp-content/uploads/2024/06/Tradefull-Marketing-Campaign-Rebrand.png)
Account Based Video
Marketing Outreach
Created tailored video content for prospective clients, including Live Bearded.
- Developed engaging and customized video pitches that showcased Tradefull’s capabilities.
- These personalized video presentations played a key role in landing high-value clients and demonstrating the unique value Tradefull could offer.
WHAT OTHERS SAY
Testimonials
Check out what others are saying about
Michael and his services.
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Tradefull
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Tradefull
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ThinkBasis
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Merus, LLC
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Ebaqdesign
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Cerro De Plata
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Noueilaty Consulting, LCC
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The Felice Agency
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Tiny Feet
![frankie](https://michaeldishmon.com/wp-content/uploads/2019/07/frankie.png)
Frankie M Design
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