Tradefull — Branding & Marketing – Michael Dishmon — Brand & Marketing Director Skip to content

Tradefull
Project Overview

Role — Branding & Marketing Director
Timeline — Nov 2022 – Present
Industry — Ecommerce, Logistics, SaaS, Tech

As the Marketing and Branding Director at Tradefull.com, I led and executed several key initiatives that significantly contributed to the company’s growth and market presence. My role encompassed a broad range of activities from strategic planning to hands-on execution, all aimed at enhancing Tradefull’s brand visibility and acquiring high-value clients. Below is a summary of my contributions and achievements during my tenure.

Key Responsibilities & Achievements

 

1. LinkedIn Marketing Campaigns:

Planned and ran LinkedIn campaigns targeting large e-commerce brands.
Created and managed audience segments and personalized content.
Increased brand awareness and generated high-quality leads.

2. Case Study Development:

Interviewed clients and internal teams to gather insights and success stories.
Wrote detailed case studies highlighting Tradefull’s successes.
Used these case studies in marketing materials to attract new clients.

3. Facebook Ad Campaign:

Designed and managed a Facebook ad campaign to attract high-value clients.
Created visually appealing and persuasive ads.
Landed three multi-million dollar clients, including Live Bearded.

4. Investor Deck Creation:

Created an investor presentation to secure venture capital funding.
Gathered essential data and collaborated with cross-functional teams.
Successfully secured significant VC funding.

5. Top-of-Funnel Lead Generation:

Built a lead generation system to capture and nurture potential clients.
Implemented strategies to drive a steady flow of leads into the sales pipeline.

Strategic Approach

 

Focused on understanding market needs and creating effective marketing strategies. My work included:

Planning: Developed marketing strategies to support Tradefull’s goals.

Execution: Produced a variety of marketing materials, including ads, case studies, and investor presentations.

Analysis: Monitored campaign performance and made data-driven adjustments.

Collaboration: Worked with clients, internal teams, and investors to ensure successful outcomes.

Account Based Video
Marketing Outreach

Created tailored video content for prospective clients, including Live Bearded.

  • Developed engaging and customized video pitches that showcased Tradefull’s capabilities.
  • These personalized video presentations played a key role in landing high-value clients and demonstrating the unique value Tradefull could offer.

WHAT OTHERS SAY

Testimonials

Check out what others are saying about
Michael and his services.

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Tradefull
"Michael has been instrumental in driving Tradefull's growth. He successfully led LinkedIn campaigns and created impactful case studies, landing high-value clients. His one-off video projects and top-of-funnel lead generation system consistently brought in new leads. Michael's strategic vision and creative execution have made him an invaluable part of our team, and I look forward to continuing our collaboration."
Rich Wilson
SVP Product Design & Development
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Tradefull
"I would like to refer Michael Dishmon. Michael has been amazing on all fronts marketing at Tradefull. I can't speak highly enough about his capabilities and have enjoyed working with him. "
Jason Barr
Chief Partner Success Officer
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ThinkBasis
"Michael is our go-to guy for high-end user interface design for websites. It’s great having such a strong resource available to our agency."
Nick Dumitru
Founder & CEO
Thursday, August 31, 2017
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Merus, LLC
"I greatly enjoyed working with Michael. He puts a lot of thought and heart into his work and has truly great ideas. I found his designs to be high caliber and intuitive. He is professional, creative, and technical...a great combination! Plus, he is an all-around fantastic person to work with."
Jenna Taylor
Founder & CEO
Thursday, August 31, 2017
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Ebaqdesign
“Expectations were playing a huge part in why my negotiations were failing. Michael showed me how to approach negotiations with a different mindset, which has changed my business forever.”
Arek Dvornechuck
Founder & CEO
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Cerro De Plata
"Michael helped me position my brand to target the users and people I want to work with. He made me realize life is too short to work with people you don’t like. I now have an exciting direction that I can’t wait to execute."
Leiry Seron
Innovation and Growth Designer
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Noueilaty Consulting, LCC
“Michael helped me define my audience, branding, and where to take the company forward. It was a huge level up that I would recommend to anyone.”
Hassan Noueilaty
Founder & CEO
Thursday, August 31, 2017
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The Felice Agency
"Michael is a kickass dude. I really enjoyed our conversation, we went through an awesome persona building process that really helped me hone in on some of my marketing efforts. "
JP Taxman
Assistant Creative Director
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Tiny Feet
“Michael was great, he talked us through client attraction, helped us navigate Youtube, and helped eliminate analysis by paralysis in our business decisions.”
Kristin Cornett
Founder
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Frankie M Design
“Mike has been someone that I can consistently depend on—period. He has incredible patience that he couples with the experience and insight to see past what you want and into what you need. Most importantly, he’s able to present the information in way that’s not only understandable, but easy to digest and realistic to implement. I’m extremely fortunate and grateful to have him as a resource and friend.”
Frankie Margotta
Founder & CEO
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2717 Design
"Mike's been a great source of encouragement and wisdom in a time where I needed direction in my business. He's been a partner, a friend, and an awesome mentor in this process and I'm looking forward to continuing our professional and personal relationship."
Eric Sin
Founder & CEO