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Afterpath / founding team / Jan 2026 - present

Built the website, the content engine, and the outbound machine.

Founding-team seat on a North Carolina legaltech startup. Everything on this page is a real artifact: live captures of the production site, renders from the brand system, shipped tools.

Afterpath homepage on a phone
Production LinkedIn carousel cover: There is no list.
Afterpath blog listing on a phone
Afterpath professional landing on a phone

  • 640

    Articles in the engine

  • 25

    LinkedIn carousels shipped

  • 174

    Brand library images

  • 1

    In-house sales desk + CRM

One codebase, two audiences, both modes.

Families land on the .life domain, estate professionals get their own surface, and the blog ships a real light mode. Next.js 16 App Router, Tailwind v4, Drizzle against serverless Postgres. The first version was a 218-page static build shipped in two days, ported to Next.js the day after. Drag the handle.

afterpath.life
Afterpath homepage hero in light mode. Warm off-white background, the pinwheel mark, Family Continuity Platform headline, and the 570-hour stat band.
Afterpath homepage hero in dark mode. Deep purple background, glowing pinwheel mark, the same headline and stat band.
DarkLight

// real captures of the production homepage · the theme toggle ships in the nav

Three surfaces, hero to footer.

Full-page captures of the live site, taken from the production codebase. Scroll inside each frame. The same pinwheel mark, Cormorant display type, and rainbow CTA pattern carry across every surface.

afterpath.life
Afterpath consumer homepage, full page. Dark purple hero with the pinwheel mark and Family Continuity Platform headline, a four-stat band led by 570 average hours to settle an estate, four pillar cards (Comfort, Transition, Preservation, Growth), family testimonial quotes, and the footer.
Consumer homepageThe consumer surface. Pinwheel mark, Cormorant display type, the 570-hour stat band, four pillar cards.
afterpath.ai/pro
Afterpath professional landing page, full page. Cinematic photographic hero reading Built for firms that treat every estate like it matters, burnout and productivity stat band, module grid for the professional toolset, and an intelligence section with the brand mark.
Professional landingThe pro surface for estate attorneys, CPAs, and advisors. Same codebase, its own layout, nav, and palette.
afterpath.life/families/blog
Afterpath blog listing, full page. NC Probate, Simplified hero, Editor's Picks with photographic cards, then row after row of category carousels: how-to guides, county guides, questions, costs, situations, comparisons, professional content.
Blog listingThe blog listing. Every row is a category carousel fed by the 640-article database.

640 articles, seeded to Postgres.

Markdown in a directory, a migration script that parses frontmatter, a Drizzle schema, Neon. Articles surface with canonical URLs, JSON-LD, related-article logic, and per-category carousels. The architecture is deliberately boring, which is the point: it runs itself from a folder of markdown files.

content/articles/ // seeded to Postgres

  • For professionals349
  • Situations66
  • How-to guides59
  • NC forms + statutes46
  • Questions41
  • County guides30
  • Costs24
  • Comparisons18
  • Pillar pages7

Real counts from the production content directory, February through May 2026.

This is one of them, end to end. A statute-level walkthrough of the NC estate inventory form, with its table of contents, waitlist capture, and step widgets.

afterpath.life/families/blog/aoc-e-204-estate-inventory-90-days-nc
One complete Afterpath article, hero to footer: the AOC-E-204 estate inventory guide. Dark purple article layout with a table of contents rail, inline CTAs, step-by-step form walkthrough, FAQ, and related articles.

// aoc-e-204 estate inventory guide · 15,691 pixels tall at this width

Twenty-five carousels under a locked design language.

Cormorant Garamond Light, DM Sans, DM Mono, the deep-purple palette, coral reserved for the line that matters. Each post renders from HTML to a vector PDF through a Python pipeline, and the audience rotates across estate attorneys, CPAs, advisors, and trust officers. These slides come straight from the production folder.

Carousel cover: There is no list. The map lives with the decedent. Diner booth photograph behind Cormorant display type.
Estate attorneys
Carousel cover: Only 20% of heirs keep their parent's advisor. Family at a kitchen table reviewing documents.
Financial advisors
Carousel data slide: a 100-dot grid with 20 coral dots, reading Out of every 100 heirs, only 20 keep their parent's advisor.
Financial advisors
Carousel cover: The work that ends your week isn't legal work. It's the 200 phone calls between filings. Brick storefront at dusk.
Estate attorneys
Carousel cover: Your malpractice exposure is 12 months long. Weathered barn under an evening sky.
NC estate attorneys
Carousel cover: Tax season is supposed to end. Small-town storefront under a streetlight at night.
CPAs
Carousel cover: You make the right call every time. The annual accounting doesn't always show it. Stone bank building.
Trust officers
Carousel cover: 90 days. One inventory. Filed before the executor knows what was owned. Wooden door with an iron knocker.
NC estate attorneys
Super-ultrawide brand render: a small North Carolina main street at twilight, brick storefronts lit warm under a purple sky.

174 renders in five aspect systems.

The brand needed photography that doesn’t exist: North Carolina main streets, courthouses, kitchen tables, the quiet objects of estate work. I built a pipeline that renders it locally on my own GPU against the founder’s written creative brief: anamorphic framing, purple and amber hues, film-process edges. The library sits at 174 images in five aspect systems, one for every surface the brand publishes to.

A 64-image cut is below, one lane per aspect system. The lanes drift on their own. Grab one and scrub, or click any render to see it full size.

01 · anamorphic1344×576129 in the library

04 · square1088×108810 in the library

03 · super-ultrawide2880×57615 in the library

05 · portrait832×134410 in the library

02 · ultrawide1920×57610 in the library

// 129 anamorphic · 15 super-ultrawide · 10 ultrawide · 10 square · 10 portrait · rendered locally

Print-ready research, one PDF at a time.

Worksheets and meeting playbooks for the professional audience: practice economics, the role-clarity call, the first executor meeting. Built one at a time with real research, rendered through the same Python and ReportLab pipeline as the carousels. Fifteen are in the folder right now.

Lead magnet first page: The Real Cost of Estate Work, a practice economics worksheet with a three-case calculation table and the 570-hour stat.
Practice economics no. 01
Lead magnet first page: The Estate Settlement Roadmap, a month-by-month checklist for families settling an estate in North Carolina.
Executor guide no. 01
Lead magnet first page: The First Executor Meeting Agenda, a paste-ready 60-minute agenda with a timed segment table.
Meeting playbook no. 08

A prospect desk and a CRM, built in-house.

A Python pipeline pulls estate professionals from public directories, dedupes and tiers them, and writes an enrichment brief for each one. It used to hand off to spreadsheets. Now it lands in a sales desk I’m building for the team: faceted prospect search, three-touch sequences with merge fields, an inbox that files replies, and an eight-stage deal pipeline. Next.js 16 and Supabase with Gmail wired in. It’s in active development right now.

The demo below is the real UI with invented people. Search the table, enroll a few rows in a sequence, then open the deals tab and walk a card through the pipeline.

AfterpathSales DeskDemo · synthetic data

// sales desk / contacts

Contacts.

28 of 28

select rows to enroll them in a sequence

// interactive demo · 100% synthetic data · modeled on the production portal’s ui

A founding seat, everything customer-facing.

I joined the founding team in January 2026 to own acquisition and retention. Afterpath is a pre-seed legaltech company building a Family Continuity Platform: estate settlement, eldercare planning, the paperwork years nobody prepares you for. The product narrative starts with one number, 570 hours to settle an average estate, and everything above exists to move it.

My lane is brand, growth, and the consumer-facing surface, plus a fair amount of the site itself when something needs to move. The rest of the founding team owns product and the core platform. It’s a small room and the work shows up fast.

Pre-launch infrastructure that reads like a funded company: the site live on both surfaces, a 640-article engine compounding in search, a brand system producing carousels, research PDFs, and imagery on a weekly cadence, and an outbound motion that runs through its own in-house sales desk and CRM.

  • 218+

    Pages in the first site build

  • 2

    Days to ship that build

  • 15

    Research PDFs in the series

  • 5

    Aspect systems in the library

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