One person. Five departments. Nice to meet you.
You get one person across all of it. That's pretty neato. Wow.
Hey, I’m Michael. I live in the USA with my wife Kristy, two kids, and some very opinionated chickens. I sleep about three hours a night (don’t worry, I’ve always been like this) and ship production systems for a living. If you’re here, you’re probably tired of coordinating between a bunch of vendors who don’t talk to each other. I get it.
For the last 20+ years I’ve worked across brand creative, marketing copy, frontend, SEO, and measurement. For the last 3+ years I was Head of Brand and Product at a regulated healthcare company, which meant I touched every layer of the stack: brand, theme, tracking, analytics, CRM, and the backend systems behind it. I built 90+ AWS Lambdas there, 47 S3 buckets, a Salesforce Health Cloud integration estate, and a HIPAA-compliant patient monitoring platform with 1,185+ passing tests. It’s a lot of hats. Honestly, I kind of love wearing all of them.
I started as a designer, became a developer, picked up martech along the way, and eventually realized I could do all of it at once. The real benefit for you isn’t that I’m fast, though I am. It’s that the brand decisions and the tracking decisions and the copy decisions are all just one person’s decisions, which means they actually agree with each other. That’s a genuinely weird thing to be able to say.
If you’ve got a problem that’s been sitting in a Slack channel for six months because nobody owns the whole picture, that’s exactly the kind of thing I’m built for. Drop me a line. I reply to everything.
“I use AI as a drafting tool, but I review everything myself. The experience is the quality filter.”
The actual surface area.
Years in each discipline, with the work that grounds the count. If you want a specific case study tied to any of these, the writing archive and case studies cover the receipts.
5+ years
Server-side measurement
Meta CAPI, GA4 server-side, Stape, GTM Server Container, dedup and consent mode v2
5+ years
Programmatic SEO + content ops
Cluster strategy, schema markup, MDX as a CMS, BigQuery analytics for content performance
5+ years
Shopify Plus + DTC stack
Theme development, Klaviyo lifecycle, Stripe, checkout extensibility, Shopify Functions
8+ years
Cloud and ops engineering
AWS Lambda, S3, multi-year incident-free production at a regulated healthcare brand
10+ years
Brand and creative direction
Art direction, type systems, voice design, campaign creative for DTC and B2B
3+ years
Healthcare engineering
HIPAA-aware Next.js, audit logging, compliance-first architecture for regulated DTC
1+ year (current)
AI agent engineering
Claude Code sub-agents, multi-agent orchestration, MCP servers, skills
That’s a lot. Anyway.
2023–2026Head of Brand and Product at a regulated healthcare brand in the sleep medicine vertical. Brand, theme, tracking, analytics, CRM, and the compliant backend behind all of it.
2019–2022Founder at a cannabis POS startup. Built the brand, the product, and the operations from zero.
EarlierDirector of marketing at a B2B SaaS company. Multi-year tenure across acquisition, lifecycle, and the technical layer underneath both.
“Five hats, one head. I get why that sounds weird. It works for me though.”
