01Primary pages
Homepage, Hazmat, Refrigerated, Fabrications
The main buying paths were rewritten and redesigned around quote intent, product confidence, and cleaner catalog movement.
Conexwest / creative + marketing support / 2024-2025
Finding Stories Inside a Steel Box
Branding, design, marketing, and copywriting at scale, for a B2B steel company.
done / 10 workstreams / 12 months / web, brand, content
Engagement ledger
What actually moved.
02Fabrication catalog
Twenty-four category entries
Each fabrication category had a clearer job in the system, with product context, use cases, and quote paths brought closer together.
03Customer signals
Proof added where buyers make decisions
Recognizable customer examples became supporting confidence cues across the homepage experience.
04Engagement shape
Twelve months across web, brand, and content
Landing pages, page templates, episode support, outreach materials, and site cleanup moved as one working system.
01 / THE WORK, LIVE
Three primary landing pages, end to end.
Each frame is a full-page capture of the live design. Scroll inside a frame to read the page from hero through footer. The same navy header chrome, yellow CTA pattern, and industrial brand cues carry across the catalog.
Homepage
Sales, Rentals, and Fabrications organized into a clearer homepage system, with the yellow CTA pattern repeated across the catalog.
Hazmat
BlazeGuard 2HR and 4HR sub-product line. NFPA, EPA, OSHA, and FDA compliance badges surfaced as visual proof, with a vertical-specific lead form.
Refrigerated
Conexcool sub-brand introduction, five size variants from 10ft through Blast Freezer and Dual Temperature. FDA, GMP, and HACCP standards as buying proof.
02 / THE OPERATION
Ten years of operations, organized into a stronger brand system.
03 / THE BRIEF
A ten-year operation with room for a stronger brand.
A decade of operations, a Central Valley fabrication facility, coast-to-coast delivery, and visible national customer examples. The engagement focused on making the brand system as clear and operationally useful as the business behind it.
> build a clearer marketing system around the work already moving.
Market Research01
Audience. Messaging angles across construction, agricultural, food, military, and government verticals.
Segmentation. Page structure tuned around standard catalog paths, modified containers, and common buying needs.
Vertical maps. Each vertical connected to the compliance, fabrication, and use-case details buyers expect to see.
Campaign Strategy02
Objectives. Lead capture against a fast-growing catalog, with brand upgrades to match.
Page architecture. Anchor pages by vertical and product family, with clear paths into relevant use cases.
Sequencing. Landing system first, then docu-series, then sub-brand for the telematics product.
Content Creation03
Visual system. Industrial navy and yellow CTA language, photography direction, and repeatable page patterns.
Copy at scale. Hero through footer on key landing pages, plus a structured page pattern for product variants.
Editorial. Conex Culture episode scripts, site content cleanup, and brochure rebrand copy.
Conversion System04
Conversion design. Yellow CTA pattern across every page. Quote-form entry at every scroll depth.
Catalog paths. Fabrication categories connected into vertical landing and product pages.
Customer signals. Customer examples surfaced on the homepage as buying confidence.
04 / EVERY ARTIFACT
The work, end to end, in one place.
WEB04
Homepage + category design
Design + Copy
Twelve primary pages end to end: homepage, Buy / Rent / Hazmat / Refrigerated, the 40ft template, the fabrication hub.
Category page template
Design + Copy
The template behind the catalog, plus 17+ fabrication detail pages, one per category.
Location page support
SEO + Copy
City-level page copy and structured metadata support for a reusable location-page pattern.
Product-page structure
Content systems + Copy
A reusable page structure for turning product notes into complete product-page copy across nine variants.
CONTENT04
Conex Culture articles
Editorial + Design
Four episode articles designed and written end to end, plus the Get-Featured page and forms.
Site copy overhaul
Copy + SEO
Hero through footer on every primary template across Hazmat, Refrigerated, Fabrications, and Buy/Rent.
Episode scripts
Editorial
A twelve-section episode template for studio segments and field walkthroughs.
Location outreach support
Editorial + Ops
Outreach materials, release-form support, and on-site interview prep for featured locations.
BRAND03
Conex Culture host format
Brand + Editorial
A recurring on-camera structure with naming, voice, wardrobe guidance, and episode rhythm.
Conex Culture docu-series
Brand strategy
Concept, persona, forms, location-outreach scripts, episode pipeline, Get-Featured landing page.
Conex Culture apparel
Brand extension
Host apparel and field wardrobe system for recurring episode shoots.
TECH04
Site content cleanup
Technical SEO
Site content review, cleanup recommendations, and contextual linking support across existing posts.
Location-page support
SEO + Content
City-level page structure, schema support, and localized hero copy.
Catalog page structure
Content systems
A repeatable product-page structure for turning source notes into complete page copy.
Editorial publishing support
Editorial + Design
Conex Culture published as native blog posts, with custom blockquote and article header patterns.
05 / DESIGN CAPTURES
The templates behind the catalog.
Design capturesHover a frame to scroll the full page design. These captures show the page systems built around the live catalog.
06 / WHAT SHIPPED
Ten workstreams across twelve months.
Landing page system
Four primary landing pages designed end to end. Homepage, Container Fabrications and Mods, Hazmat, Refrigerated.
Fabrication category library
Twenty-four fabrication category pages. Each one a separately designed, separately written landing page.
Conex Culture
Branded docu-series. Concept, persona, application form, release form, episode pipeline. Built from scratch.
Episode catalog
Four episodes designed and scripted. Fieldwork Brewing, Reno Public Market, AETHER Apparel, The Eddy.
WestWatch sub-brand
Conexwest Platform sub-branded as WestWatch for the telematics service line. Parallel brochures, palette flipped.
Conex Culture apparel
Branded host wardrobe across episode shoots. Yellow-on-black hoodies, jerseys, caps, custom boots.
Product-page structure
Reusable structure for titles, metadata, descriptions, features, customizations, and CTAs across nine size variants.
Location-page support
City-level landing-page copy and structured metadata support for reusable local search pages.
Site content cleanup
Site content review, cleanup recommendations, and contextual linking support across existing posts.
Site copy overhaul
Hero through footer on priority landing pages. Same yellow-on-navy CTA pattern across the catalog.
07 / FABRICATION LIBRARY
Twenty-four fabrication categories.
Each category ships as a separately designed, separately written landing page in production. The library gives buyers a cleaner way to understand available modifications and related options.
Doors
Custom doors for secure, easy access and durability.
Windows
Designed for optimal light and ventilation.
Flooring
Durable flooring to withstand heavy usage.
Wall Finishes
Interior finishes for a clean, polished look.
Insulation
Effective insulation to maintain temperatures.
Ventilation
Exhaust and vents for superior air circulation.
AC & Heating
Air conditioning and heating for year-round comfort.
Exterior Paint
Weatherproof coatings for protection.
Interior Paint
Durable interior coatings to enhance aesthetics.
Lighting
Setups for optimal visibility and efficiency.
Electrical
Reliable systems for consistent power.
Bath Plumbing
Plumbing for bathroom installations.
Kitchen Plumbing
Systems for water and drainage.
Cabinetry
Custom cabinetry for efficient storage.
Appliances
Quality appliances to enhance functionality.
Roof Decks
Durable decks for outdoor space.
Stairs & Ladders
Safe access for multi-level units.
Wi-Fi & Networks
Advanced solutions for connectivity.
Inventory
Organized systems for stock control.
Conjoined
Joined containers for expanded space.
Security Systems
Surveillance for container protection.
Locks
Devices for longevity and safety.
Awnings
Awnings and openings for shade and access.
Partition Walls
Flexible partitioning for custom layouts.
24 of 24 categories / each one ships as a separate landing pagecatalog / conexwest.com/container-fabrications-modifications
08 / CONEX CULTURE / S01
Four episodes, shot inside the work.
A branded docu-series built around finished customer spaces. Each episode focuses on a working location made with Conexwest containers and runs on the client's channel.
EP. 01
Fieldwork Brewing Co.
San Mateo, CAContainer taproom + patio / Multiple 40ft units / Opened 2018 / Modern industrial
EP. 02
Reno Public Market
Reno, NVBiergarten in stacked steel / Market-hall cluster / Public-market industrial
EP. 03
AETHER Apparel
Hayes Valley, SFContainer retail flagship / Stacked storefront / Premium apparel retail
EP. 04
The Eddy
Reno, NVContainer hospitality / Published on client channel / Modern industrial
"What's up. Welcome to another edition of Conex Culture. Today we're standing inside a taproom that started as steel. Six containers, give or take, stacked into a building that does not pretend to be anything other than what it is. The walls are corrugated. The bar is reclaimed. The beer is good. Contain yourselves."
09 / PRODUCT PAGE STRUCTURE
A reusable structure for nine product pages.
Pick a container size, type, and key feature to preview the kind of page structure used across title, metadata, descriptions, customizations, and CTA copy.
SizeType
product-page draftready
// hintpick a size and type, then build a sample
sample content preview based on the public-facing product-page structure.
10 / HANDOFF
What shipped into the public site.
The handoff was live page structure, product copy, episode packaging, and service-line materials the Conexwest team could keep using after the engagement.
Public page system
Homepage, Hazmat, Refrigerated, Fabrications, and Buy/Rent surfaces shared a clearer visual and copy pattern.
Fabrication catalog
Twenty-four categories and seventeen-plus detail pages gave the modified-container catalog a more legible structure.
Conex Culture package
Four location stories, field scripts, release workflow, Get-Featured page, and supporting article templates.
Service-line materials
Conexcool and WestWatch extended the parent system into refrigerated storage and telematics.