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Brand and Website
for Managed
Private Cloud

I created Petrichor for Trinsic Technologies, from the logo and rain patterns to the website and its cloud illustrations.

View the website
Petrichor homepage with its rainfall field and coded cloud environment illustration.
Explore the work

Petrichor Identity

I drew the wordmark to share the rain bars' angle, down to the C faces and R leg. That slope continues through the patterns and illustrations.

Petrichor wordmark. The C faces and R leg share the angle of the rain bars.
Three rain bars above a fixed ground bar.
Schibsted Grotesk

Managed
private cloud.

NavyRainOrange
Petrichor rain system board showing how its bars become patterns, servers and geometric illustrations.
Rain bars become patterns and cloud illustrations.

Brand Mockups

I mocked up the brand at different scales.

White Petrichor logo on a black server rack in a data center.
Server rack
A person wearing a navy Petrichor hoodie and matching branded beanie.
Hoodie and beanie
Illuminated Petrichor wall sign behind a dark stone reception desk.
Lobby signage
Petrichor branding on a navy trade show banner and reception counter.
Trade show booth

Slack Emojis

I made a set of animated emoji for the team's Slack, built from the Petrichor rain bars.

  • :petrichor-rain:
  • :petrichor-loading:
  • :petrichor-storm:
  • :petrichor-wave:
  • :petrichor-nod:
  • :petrichor-uhoh:
  • :petrichor-thinking:
  • :petrichor-shine:

Website

I carried the rain patterns into the navigation and coded the illustrations around each cloud environment.

View website
Demo environments page showing a dataset and resets between sales calls.
Sales demo environments

The demo dataset resets between sales calls.

QA page showing the approved configuration feeding development, QA and UAT environments.
QA and regression environments

One approved configuration feeds development, QA and UAT.

Conference
Booth Mockup

Petrichor sits beside Trinsic Technologies and CallSniper in this booth mockup. The banner pairs the white logo with the blue rainfall field.

Conference booth mockup with Petrichor beside Trinsic Technologies and CallSniper.
Petrichor print artwork with the white logo and blue rainfall field.
Banner print artwork

Guide Illustrations

I coded these illustrations for guides on customer installations and private model hosting.

Coded guide illustration showing an installation bundle passing into a customer's environment.
Customer installations
Private model hosting illustration showing the application, model and stored answer with outbound calls switched off.
Private model hosting

Related writing

The rainfall symbol and wordmark need different treatments across the website and print work. My guide to logo system and lockup decisions explains how I choose those variants.

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