Facebook image sizes in 2026 (with copy-paste templates)

I end up looking up Facebook image sizes again every few months, and it's never because they're complicated. It's because the numbers drift, and because the top search results all hand you the same outdated table buried under three ad units and a popup asking for my email. Half of them still quote a cover photo size from when Pages looked different. So I built the version I actually wanted: every current Facebook dimension in one spot, click any number to copy it, and pull a ready-sized template if you'd rather start from the right rectangle than fight a crop. It's the Facebook page of the full social media image size guide, if you need the other networks too.

The part nobody mentions is that Facebook crops more aggressively than most platforms, and it crops differently depending on whether someone's on a laptop or a phone. The cover photo is the worst offender. You upload one rectangle, desktop trims a little off the edges, mobile chops the sides off entirely, and then your own profile photo sits on top of the bottom-left corner. Design to the full canvas and forget that, and your logo ends up hidden behind your face on the device most people are actually using.

So this is a list of pixels plus where Facebook quietly cuts them. Pick a surface, copy the size, or grab the template.

Facebook profile picture and cover photo size

Your profile photo is 320 x 320, uploaded square, and Facebook masks it to a circle. So anything in the corners is gone, and you want the face centered with a little room around it. It displays way smaller than you upload it (around 176 across on desktop, 196 on mobile, and a tiny 40 next to your comments), so detail-heavy logos turn to mush. Keep it simple. You can upload bigger than 320 and it scales down fine, but 320 square is the floor that still looks sharp.

The cover photo is 851 x 315, and this is the one that trips everybody up. You upload that rectangle, but Facebook shows roughly 820 x 312 on desktop and crops the sides down to about 640 wide on mobile. On top of that, your profile photo overlaps the bottom-left corner on desktop. So if you put your wordmark or tagline in the bottom-left, congratulations, it's behind your own face. The reliable area is a centered band that survives both the desktop trim and the mobile side-crop.

Feed posts: square and portrait win on mobile

Most of Facebook happens in the feed, on a phone, in a thumb-scroll, so vertical real estate is what matters. A square 1080 x 1080 is the safest all-rounder. It fills the mobile feed width and never gets awkwardly letterboxed. A portrait 1080 x 1350 at 4:5 takes up even more height, which is the whole point on a phone: you occupy more screen as someone scrolls past you. A landscape 1200 x 630 still works, it just sits smaller in the feed, so I reach for it less than I used to.

When you share a link, Facebook pulls the preview image from the page's og:image tag at 1200 x 630. If you control the page, set that tag and you control the thumbnail. If you don't, Facebook grabs whatever it finds first, which is usually a logo or some random sidebar graphic. Drop below roughly 600 x 315 and Facebook shows a little square thumbnail instead of the big banner preview, so stay at 1200 x 630 if you want the full-width card.

Stories and Reels: the full vertical screen

Stories and Reels both live on a 1080 x 1920 canvas, 9:16, edge to edge. The dimensions are easy here; the trap is the interface sitting on top of them. On a Story, the top and bottom couple hundred pixels are where the profile chrome and the reply bar live, so keep your text and logos out of those zones. On a Reel, the caption, the title, and the action buttons stack up the bottom third and run a little down the right side. Put your subject in the upper-middle and the UI won't land on top of it.

These two are the surfaces where I see good designs get wrecked the most, because everything looks perfect in your editor and then the actual app slaps a comment count over your call to action.

Events and Groups: two more covers with their own crops

Event covers are 1920 x 1005. You'll see 1920 x 1080 quoted a lot, but that taller version gets the top and bottom trimmed on mobile, so 1005 is the height that survives. Either way, phones crop top and bottom, so treat the center ~70% as your safe area and keep the event name and date centered.

Group covers are their own thing at 1640 x 856, and this size is specific to Groups. Don't reuse it for a personal profile or a Page cover, the ratios are different and it'll crop wrong. The catch with Groups is that desktop only shows about 662 pixels of the height while mobile shows the full 856, so keep anything that has to be readable inside the center band.

Ads, if you're running them

The ad sizes overlap the organic ones, with a bigger file ceiling. Single image ads come square at 1080 x 1080, landscape at 1200 x 628, and vertical at 1080 x 1350, all the way up to 30 MB. The full-screen Stories and Reels ad is 1080 x 1920, with the same overlay problem as organic: keep your message clear of the top ~14% and bottom ~20% where Meta drops the ad chrome and the call-to-action button. Carousel ad cards are 1080 x 1080, two to ten cards per carousel, and every card has to be the same ratio or the set looks broken. Square is usually my default for a single ad because it holds the most attention on mobile without going full vertical.

File sizes and formats, quick version

Keep regular photos under about 4 MB and they'll upload clean. Link-preview images can go to 8 MB, and ad creative can run all the way to 30 MB, which is more than you'll ever need for a still image. JPG and PNG cover almost everything. Use PNG when the image has text or sharp edges you want to stay crisp, and JPG when it's a photo and you want a smaller file. Facebook re-compresses what you upload no matter what, so starting from a clean, correctly-sized file is the best way to keep it from looking soft on the other side.

Just grab the template

If you don't want to think about any of this, hit the template pack button up in the tool. You get a PNG for every Facebook surface at the exact upload size, named so you know what each one is, with the safe area and the crop marks drawn right on the canvas. The cover one shows you exactly where the mobile side-crop and your profile photo land, which is the whole reason that surface is a pain. Drop one into Figma or Photoshop as a reference layer and design on top of it. The whole pack zips up in one click.

It's the same idea I use for the print dimensions tool, pointed at screens instead of paper. If you make assets for both, the print one handles DPI and bleed the same way this one handles crops and safe zones. And if you live on more than one network, the Instagram sizes and Twitter/X sizes guides run the same drill.

FAQ

The full set, with the safe zones and the downloadable templates, is in the tool at the top. Copy what you need, or take the whole pack.