Michael Dishmon. Just my face in the Slack window.
Strategy, brand, design, engineering, marketing. Five jobs, one operator, and yeah, all of it on a Tuesday afternoon.
Fractional and project work for DTC brands in the $2-10M ARR range and regulated healthcare clients. I’ve been doing this for twenty-five years, across brand, code, tracking, and ops. I work out of a studio in the woods in the Pacific Time Zone with some chickens that are frankly too loud. Hey, that’s really neat.
WHAT I SHIP
- 01Brand strategy, creative direction, identity, print, video, and UX/UI design
- 02Frontend and full-stack engineering (Shopify, Next.js, React, TypeScript)
- 03Growth marketing, SEO, paid media, email, social, lifecycle, and server-side measurement (GA4, GTM, CAPI)
- 04Cloud operations, API integrations, and incident response (AWS, Salesforce)
- 05AI-native workflows, automation, and multi-agent orchestration (Claude, MCP), plus local LLM image and video generation
The full arc.
Each bar spans its real duration. The last ten years are in view by default. Scroll left to see further back. Click a callout to read the case study. Dashed bars are date-unconfirmed.
2005 - 2010
Five years on UX and frontend at an ecommerce SaaS in San...
2010 - 2013
One head on design, code, and SEO across every client eng...
2014 - 2018
Four years on design, brand, and growth at one independen...
2014 - 2016
Auto-clawed Google ad spend back from bot clicks for adve...
2014 - 2016
Working on writing this one up.
2016 - 2017
Working on writing this one up.
2017 - 2022
POS running daily transactions on real Oregon dispensary ...
2021 - 2022
Paid 223 Axie scholars weekly for roughly 1.5 years.
2022 - 2023
One brand voice across web, sales collateral, and the con...
2023 - 2024
Working on writing this one up.
2024 - 2025
Working on writing this one up.
2024 - 2025
Brand system the field team runs without an agency in the...
2025 - 2026
Brand shipping at product cadence, all from one head.
2026 - PRESENT
A live storefront that anchors every outbound and inbound...
Who hires me.
- 01
2026 - Present
Director of Acquisition and Retention
Afterpath
/Full-time
Founding-team seat at a North Carolina legaltech startup building a family continuity platform for estate settlement. Shipped the Next.js 16 site, a 640-article content engine, the brand production layer, and the in-house sales desk on a custom AI CRM. Automated the LinkedIn carousels, outreach, and SEO. Many hats, one seat.
Read the work - 02
2025 - 2026
Creative Director
iSleep
/Full-time
Creative director who also ran the engineering across two sleep-medicine brands. Shaped brand and voice, directed the video, built the Shopify storefront, ran SEO, paid, and measurement, and held the AWS and Salesforce integrations through a seven-day outage. Built a custom patient winback system on ElevenLabs and Twilio, fully AI automated.
Read The Regulated Stack - 03
2024 - 2025
Creative Director
Conexwest
/Full-time
Creative and marketing lead who gave a B2B shipping-container company a full identity over twelve months. The work ran from twelve landing pages and a twenty-four-category fabrication library to a four-episode docu-series with its own host, two sub-brands, and a thirty-city SEO atlas off an AI product-page generator.
Read the work - 04
2022 - 2023
Brand and Marketing Director
Tradefull
/Full-time
Brand and marketing director for a marketplace-integration and 3PL platform. Set the brand direction, wrote the byline content across 3PL technology, marketplace strategy, and ecommerce growth, and built the martech stack that carried it to market.
Read the work - 05
2017 - 2022
Founder and CEO
Bloom
/Founder
Took an internal prototype to a live cannabis POS company with dispensary clients across Oregon. Built and ran it for three years as CEO with roughly twenty people across Eugene, Manila, and Brazil.
Read the shutdown story - 06
2006 - Present
Solo practice, ongoing
Berserk
/Independent
Brand, product, and engineering work for early-stage founders. The Rooted Life nutritional therapy platform (course, assessment, member portal, personal AI) and michaeldishmon.com (Next.js 16, 200+ articles, Stripe, Resend, Supabase) both live here.
The Rooted Life build
How to hire me, and on what terms.
01 / Fractional
Monthly engagement for DTC brands in the $2-10M ARR range. One operator across brand, creative, design, dev, tracking, and growth. Open slots stay capped so the work remains direct, fast, and senior-led.
See availability02 / Projects
Scoped builds. Shopify themes, Next.js apps, integration estates, server-side measurement, brand systems, and emails. Fixed-fee or T&M depending on the shape of the work.
Start a conversation03 / Full-time
The whole team in one hire. Embedded in-house, all-in on a single company across brand, creative, design, dev, and growth.
Start a conversation