Michael Dishmon. Just my face in the Slack window.
Brand, frontend, server-side measurement, and the cloud ops underneath the funnel. And yeah, the same person does all of those things on a Tuesday afternoon.
Fractional and project work for DTC brands in the $2-10M ARR range and regulated healthcare clients. I’ve been doing this for twenty years, across brand, code, tracking, and ops. I work out of a studio in the woods in the Pacific Time Zone with some chickens that are frankly too loud. Hey, that’s really neat.
WHAT I SHIP
- 01Brand strategy and creative direction
- 02Frontend and full-stack engineering (Shopify, Next.js, React)
- 03Marketing technology (server-side Meta CAPI, GTM Server, GA4, Klaviyo)
- 04Cloud ops and integration (AWS Lambda, Salesforce, incident response)
- 05AI tooling (Claude Code, MCP servers, multi-agent orchestration)
The full arc.
Each bar spans its real duration. The last ten years are in view by default. Scroll left to see further back. Click a bar to see the work. Dashed bars are date-unconfirmed.
Who hires me.
- 01
Jun 2025 - Apr 2026
Creative Director, embedded
iSleep
/Full-time
Five disciplines absorbed in ten months: brand, Shopify storefront, server-side Meta CAPI, 23 production AWS Lambdas, and HIPAA-context Salesforce integration estate. Role got too valuable to keep at one head count, so the company let it go.
Case study - 02
2014 - Present
Solo practice, ongoing
Dishmon Strategy and Design
/Independent
Brand, product, and engineering work for early-stage founders. The Rooted Life nutritional therapy platform (course, assessment, member portal, personal AI) and michaeldishmon.com (Next.js 16, 200+ articles, Stripe, Resend, Supabase) both live here.
The Rooted Life build - 03
2022 - 2023
Brand and Marketing Director
Tradefull
/Full-time
Directed brand and marketing for a marketplace integration and 3PL platform. Authored published content under byline across 3PL technology, marketplace strategy, and ecommerce growth. Built the marketing technology stack underneath the content program.
Read the work - 04
2021 - 2022
Founder, operator
Mega Kraken / Super Crypto Time
/Founder
Crypto gaming guild that fully employed 223 Axie Infinity scholars across three time zones for roughly 1.5 years. Manual payment ops, hot-key custody, an eleven-episode editorial channel. Wound it down cleanly when the token economy collapsed.
Read the postmortem - 05
2017 - 2022
Founder and CEO
Bloom
/Founder
Took an internal prototype to a live cannabis POS company with dispensary clients across Oregon. Three years as CEO, roughly twenty people across Eugene, Manila, and Brazil. Made the call to shut it down rather than burn capital chasing a market position the team could not hold.
Read the shutdown story - 06
2014 - 2018
Designer and Marketing Lead
IVN.us (Independent Voter Network)
/Full-time
Owned design end to end on an independent political news platform. Wireframed every new feature, directed the dev team on project deadlines, and ran PPC and SEO with full P&L responsibility.
How to hire me, and on what terms.
01 / Fractional retainer
Monthly retainer for DTC brands in the $2-10M ARR range that need one operator across brand, frontend, tracking, and lifecycle. Open slots are time-boxed and the retainer offer sunsets on 2026-12-31.
See availability02 / Project work
Scoped builds. Shopify themes, Next.js apps, integration estates, server-side measurement, brand systems. Fixed-fee or T&M depending on the shape of the work.
Start a conversation03 / Productized assets
Audits and reports a buyer can run themselves. Same operator, less of his time, faster turnaround.
Browse products
