WRITING / TOPICS
Fifteen topics. One person who actually ships in all of them.
The writing breaks down by cluster. Each cluster has its own pillar page with the deep work, code samples, and case studies from a real rebuild behind it.
/ Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Read the cluster
/ Shopify
DTC Shopify Infrastructure
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Read the cluster
/ Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Read the cluster
/ Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Read the cluster
/ Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Read the cluster
/ Lifecycle
Email & Lifecycle Marketing
Klaviyo flow architecture, retention math, and the LTV playbook.
Read the cluster
/ Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Read the cluster
/ Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Read the cluster
/ Conversion
Ecommerce Conversion & UX
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
Read the cluster
/ Programmatic SEO
Programmatic SEO & Content Ops
Scaling content without burning author brand authority.
Read the cluster
/ Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
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/ Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
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/ Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
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/ Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
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/ Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Read the cluster
