CONVERSION·APR 14·9 MIN
One-time versus subscription on the PDP: the layout that wins
A decision log on PDP layout between one-time and subscription: which default belongs on which product, and why layout tells the shopper what to pick.
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Topical cluster
Ecommerce Conversion & UX
Conversion rate optimization grounded in real Shopify rebuilds. Which PDP layouts actually convert on mobile, cart drawer versus cart page math, checkout extension patterns, collection filtering that scales, and the CRO tests worth running when you're under 5,000 sessions a day.
12 postsFor: DTC founders and in-house engineers rebuilding a storefront for conversion
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CONVERSION·MAR 31·10 MIN
Trust signal placement: what moves the PDP conversion number
Field notes on which PDP trust signals actually move the conversion number, where to place them on mobile, and which ones are decorative noise.
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CONVERSION·MAR 10·9 MIN
Collection filtering UX that scales past 50 products
Collection page filtering UX that holds up past 50 products: the mobile drawer pattern, filter state, facet hierarchy, and the merchandising trap.
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CONVERSION·FEB 25·8 MIN
Mobile-first patterns older Shopify themes still get wrong
Field notes on mobile-first patterns older Shopify themes still get wrong: tap targets, viewport meta, sticky CTAs, and the desktop-thinking traces.
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CONVERSION·FEB 19·8 MIN
Search experience for DTC catalogs: three tiers that work
The DTC catalog search decision in 2026: when native Shopify search works, when Search and Discovery pays off, and when third-party search is worth it.
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CONVERSION·FEB 17·10 MIN
Shopify Plus checkout extensions that ship revenue
The Shopify Plus Checkout Extensibility patterns that actually ship revenue in 2026: upsells, trust, post-purchase, and the extension points that hold up.
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CONVERSION·FEB 15·10 MIN
A/B test design for small-traffic DTC: what you can learn
A contrarian essay on A/B testing for small-traffic DTC brands: why the standard playbook does not work, and what produces real decisions instead.
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CONVERSION·FEB 12·9 MIN
The UX debt paydown sprint for inherited Shopify stores
Field notes on running a UX debt paydown sprint on an inherited Shopify store: the sequence, the blast radius, and the merchandising team signoff.
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CONVERSION·FEB 10·9 MIN
Cart drawer versus cart page: the decision nobody explains
Cart drawer versus cart page in 2026: the decision framework for DTC Shopify stores, the iOS Safari gotchas, and when the cart page actually wins.
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CONVERSION·JAN 23·11 MIN
PDP patterns that actually convert on mobile in 2026
The PDP patterns that hold up on mobile in 2026: above-the-fold composition, gallery, sticky CTA, trust layer, and the specific decisions that move conversion.
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CONVERSION·JAN 19·11 MIN
Shopify site speed and Core Web Vitals: the 48-hour fix list
The 48-hour Core Web Vitals fix list for Shopify stores: the specific actions that move LCP under 2.5s and INP under 200ms without breaking the theme.
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Why this matters.
Conversion work on a Shopify store under 5,000 sessions a day is mostly a craft problem. The traffic volume rarely justifies a dedicated CRO tool or a multivariate test, but the gains from getting PDP layout, cart UX, and checkout extensions right are some of the highest-leverage work in the business. A clean PDP can lift conversion 15-30% on its own. A correctly tuned cart drawer can remove a friction point that quietly costs a percentage of revenue every month.
This cluster covers the patterns that compound. Mobile-first PDP layouts that work on the actual phones DTC traffic comes from. Cart drawer versus cart page math, with the decision rubric. Checkout extension patterns now that Shopify Plus has opened the surface. Collection filtering that scales beyond a few hundred SKUs. Clean tests on small traffic, where directional confidence matters more than statistical significance.
If you run a $2-10M Shopify store and conversion has plateaued, start with the hub piece on PDP architecture, then walk the cart and checkout posts before the next sprint.
Put this to work
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
> See the Shopify Theme StarterOther clusters
Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Shopify
DTC Shopify Infrastructure
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Lifecycle
Email & Lifecycle Marketing
Klaviyo flow architecture, retention math, and the LTV playbook.
Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Programmatic SEO
Programmatic SEO & Content Ops
Scaling content without burning author brand authority.
Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
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01 / 03WHAT YOU NEED
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