See what I see.
Then decide.

Everything on this page works the same way. I look at your stack, write down what I find, and you decide what happens next. Start with the free scan: it reads your store from the outside and grades your Meta tracking in about a minute.

When you want the full picture, the paid diagnostics carry a flat price and a named turnaround. The $149 leak report runs 14 checks on your Meta setup and lands within 72 hours. For $750 the Truth Map writes down every event your store sends, in 5 business days, and the $1,500 Teardown grades every platform against your real orders in 10.

If you would rather work the problem out loud first, the $350 Strategy Session gets you an hour on your actual stack and a written plan of attack, and the full $350 credits toward any project you book within 30 days. When the plan calls for ongoing work, that part is me too: retainers and project builds, one person on the file.

Run the free scan first.
It takes about a minute.

Paste your Shopify store URL and the checker reads your Meta tracking from the outside: the pixel, Google Tag Manager, and whether anything fires from the server. You get a grade from A to F with the gaps named. If it finds something worth chasing, the $149 report prices every leak.

> RUN THE FREE SCAN

Pick your depth.
Stop when you have your answer.

Three depths, one method. I read your store and your platforms by hand, write down what is broken and what it costs, and deliver on a named timeline. The price is the price.

01 / Entry / Diagnostic report

$149

CAPI Leak Report

// AVAILABLE NOW

Hand over your Shopify store and a handful of screenshots. Within 72 hours I run 14 checks across tracking, data quality, Shopify integration, consent, and attribution, and deliver an interactive report that names every leak with a dollar impact estimate. A short Loom walks you through the findings so you can hand the report to any engineer or agency and know exactly what to fix.

// what’s inside

14-point diagnostic across tracking, data quality, Shopify, consent, and attribution
Interactive report inside your dashboard with expandable evidence cards
Dollar impact estimate per leak, sorted by size
Short personal Loom walkthrough from Michael
Grade from A to F so you can benchmark progress after fixes
Prioritized top 3 fixes you can act on this week

> View full detail

02 / Diagnostic / Written event map

$750

Tracking Truth Map

// AVAILABLE NOW

You get a written document, built by hand for your store. I trace every event your stack fires, from the first page view to the purchase, across every platform you feed: Meta, GA4, Klaviyo, whatever else is wired in. Then I write the risk register: each place your numbers disagree, why, what it costs you per month, and the order I would fix things in. Five business days from intake to delivery.

// what’s inside

A written event map covering every event, every platform, and where each one originates
A risk register naming each gap, its cause, and the monthly dollar exposure
A fix order, so you know what to tackle first and what can wait
Plain language throughout, written so you can hand it to any engineer or agency
Delivered inside your dashboard within 5 business days

> View full detail

03 / Diagnostic / Attribution teardown

$1,500

Attribution Teardown

// AVAILABLE NOW

The deep version of the written diagnostic. I map every event from first click to repeat purchase, then audit each platform one at a time: what it receives, what it drops, and how far you can trust the number it shows you. You get a written teardown with a trust grade per platform and a roadmap that sequences the fixes by payback. Ten business days from intake to delivery.

// what’s inside

Event map, from first touch through repeat purchase
Trust audit per platform, with a grade you can defend in a budget meeting
Dollar exposure per gap, with the math shown
A fix roadmap sequenced by payback, with rough effort per fix
Written plainly enough to hand to any engineer, agency, or board
Delivered inside your dashboard within 10 business days

> View full detail

Bring the real problem.
Leave with a plan.

Sixty minutes live on your actual stack, then a written plan of attack within 2 business days. The full $350 credits toward any project you book within 30 days.

01 / Session / Paid roadmap

$350

Strategy Session

// AVAILABLE NOW

Book an hour and bring the real problem: the store that will not track, the stack you inherited, the build you are about to price. We work through it live on a call. Within 2 business days you get a written plan of attack: what I would fix or build, in what order, with rough effort attached, plus the recording so your team hears the reasoning straight from the call. Book a project within 30 days and the full $350 comes off the price.

// what’s inside

60 minutes live with Michael, working your actual problem
A written plan of attack within 2 business days: what to fix or build, in what order, with rough effort per step
The full recording, yours to share with your team
Your $350 credited toward any project booked within 30 days
Straight answers on scope, sequencing, and what it should cost

> View full detail

Code you can ship today.

Production code pulled from real client builds. You buy it once, ship it in your own projects, and pick up updates as the tools improve. The actual code running in production stores right now, packaged for reuse.

Productized / AI Workflows

2026

$149

buy once

DTC Audit Skills Pack

12 production Claude Code skills that run a DTC operator's full diagnostic stack. 4 more skills shipping free.

> View detail

Need more than a report? That part is me too.

Diagnostics are how most clients meet me. The ongoing work, retainers and full project builds, is what I do all day, and the client list is capped so the work stays hands on. If your report names a problem you want handled, the availability page is where that starts.

> CHECK_AVAILABILITY