Omnigrid / brand strategy + identity / 2025
Brand strategy, an eagle, and a landing page for an AI surveillance company.
Connect. Protect. Fortify.
// the delivered brand line, off the founder’s business card
13
workshop boards
4
buyer personas
4
brand colors
6,343
px of landing page
AI watches the feed. A human shows up.
Omnigrid puts solar-powered surveillance units on construction sites, tower yards, and parking lots. Machine learning watches the feeds and flags threats in seconds, and trained guards respond to what the model catches. The hardware had been in the field for years. The founder wanted a brand that could walk into critical-infrastructure rooms and hold its own.
Strategy first, then the mark, then everything the mark touches.
I took the company through my branding workshop: positioning worksheets, four buyer profiles, four journey maps, then the explorations. Out the other side came the eagle, the four-color palette, the cards, the LinkedIn kit, and a landing page design that carries all of it. Every artifact on this page is pulled straight from the working Figma file.
Ten worksheets before any logo work.
I run brand engagements through a workshop framework I built for exactly this. Positioning first, buyers second, explorations last. The boards below are the real worksheets from the file, not recreations. Hit Read 1:1 on the dense ones and the worksheet text is all there.
Four sectors, four security directors.
Omnigrid sells into critical infrastructure, so the workshop built the people who buy it: a general security professional, an energy-sector director, a financial-sector director, and a mobility communications AVP. The personas are fiction pointed at real sectors, and each one got a full journey map from first awareness through advocacy.
Round two produced the eagle.
The first identity round centered an eye icon and the client wanted more to choose from. Round two went after raptors. A white eagle, wings spread, dropped onto the environments the product actually guards. It holds at avatar size and carries the full lockup, and the positioning board already explains why it won: strong, leading presence.
- #04001BInk
- #073B5ASteel
- #B60003Red
- #F4F4F4Paper
The system on cards, banners, and avatars.
Identity systems prove themselves on the small stuff. The founder’s card leads with the brand line, and the back is a results sheet for cellular tower deployments, because that is the conversation the card gets handed into. The same eagle, dot grid, and red carry the LinkedIn banner and the avatar set.
Hero through footer, one artboard.
The lander pulls the whole system together: the eagle over the ink ground, the dot grid, red saved for the moments that count, and a free assessment offer doing the conversion work. Scroll inside the frame; it runs 6,343 pixels. The headline up top is the one omnigrid365.com leads with right now.
Strategy first makes the design decisions cheap.
By the time the eagle showed up, the decision was already made. The positioning board said strong, leading presence, so an eye that watches lost to a raptor that acts. The palette stayed at four colors because the buyers are security directors, and restraint reads as competence in that room.
I think the workshop is the actual deliverable on engagements like this. The artwork is the strategy becoming visible, which is why a logo, a stat-sheet business card, and a 6,343-pixel lander all came out of the same thirteen boards without fighting each other.
An eagle mark in four colorways, a four-color identity, business cards, a LinkedIn kit, and a landing page design, all standing on thirteen boards of strategy. The brand line and the assessment offer are live on omnigrid365.com today.
Need a brand taken from worksheet to shipped?
The workshop I ran for Omnigrid is the same one I run on every brand engagement: strategy boards first, then the identity, then the pages that carry it. It’s just me on the file the whole way through.
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