Tradefull / Q1-Q2 2023
Brand Direction for a B2B Ecommerce Solutions Company.
Content marketing, brand strategy, and marketplace positioning for a 3PL technology platform.
// The Role
Brand and Marketing Director for a B2B ecommerce solutions company providing marketplace integration (Amazon, Walmart, eBay, Target Plus), logistics, warehousing, and a unified commerce platform. The company needed brand leadership and content marketing that positioned them as a thought leader in the 3PL and marketplace integration space.
I directed brand strategy and authored content marketing pieces published under my byline on tradefull.com. Topics included ecommerce growth strategies, customer loyalty frameworks, 3PL technology evaluation, marketplace access strategy (particularly Target Plus, which requires invitation), and unified commerce architecture.
Four months of brand direction and content production that shifted the company's external voice from generic B2B to authoritative 3PL thought leadership.
// outcome
Multiple thought leadership articles published. Brand strategy and marketplace positioning delivered.
5+
Articles published
4
Months of direction
3PL
Industry vertical
B2B
Market segment
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