One operator, the full stack, the receipts to prove it.
For funded SaaS and healthtech founders who need the marketing stack built before the CMO arrives, and for operators who want the system itself.
Two paths on this page. If you have engineers and a product but no marketing function yet, the engagement ladder below starts with a $1,500 Stack Audit and graduates into an Operator Retainer. If you are a senior operator building your own independent practice, the product ladder packages the same system as a course, templates, and a Claude Code skills pack.
This is one person’s Q1 output.
The same system that ships funded-startup funnel infrastructure also ships the products on this site. One operator, $200 a month in tooling, and a stack for compounding leverage.
API endpoints across engagements
Production dashboards shipped
SEO articles published
Tests green across active projects
Cloud functions in production
Tools in the stack
// aggregates across active engagements. one human. dated. specific.
Funded, pre-Series B, no marketing function yet.
Seed to Series A. One to five million in ARR. A product worth building a real funnel around. The brief is usually the same: get the infrastructure shipped now, hire the CMO later.
// 01
Engineers, no marketing function yet
You have 2-4 engineers shipping product and a designer covering UI. Nobody owns CAPI, lifecycle, paid creative, or the content site. Posting a $180K Head of Growth role and waiting six months for a hire is not the plan.
// 02
Technical due diligence pressure
Your next round wants the funnel infrastructure stood up before they wire the check. Attribution, server-side tracking, lifecycle, and a content surface that ranks. A senior operator builds it now; the CMO inherits it at Series B.
// 03
A botched launch you do not want to repeat
Something shipped that should not have, or something did not ship that should have. The next launch needs the brand, the storefront, the tracking, and the email layer to actually agree with each other.
// 04
7 to 21 day decision cycle
Founder is the budget approver. You do not need three rounds of agency-RFP theater. You need a senior operator with production receipts who can start inside the next two weeks.
Start with the diagnostic. Graduate to the build.
// STEP 01
2 weeks
Stack Audit
Diagnostic across brand, storefront, tracking, lifecycle, and infra. You hand the report to your engineers or your future CMO and know exactly what needs to ship before the round closes.
$1,500
// STEP 02
3-6 months typical for funded startups
Operator Retainer
Audit credits against month one. Same operator builds the funnel infrastructure: server-side Meta CAPI (30-40% lift is the baseline), GA4 architecture, Klaviyo lifecycle, content site, paid creative. Engagement sunsets cleanly when you hire your CMO at Series B.
$8,000 / mo
// engagements with funded startups typically run 3 to 6 months rather than the 12-month default. The plan assumes you hire a real CMO at the Series B raise. The infrastructure they inherit is the work product.
What one engagement covers, in the same week.
Senior coverage across all five lanes from one operator, with same-day decisions and no project-manager layer. This is the shape of an Operator Retainer, and it is the shape of the system taught in the product ladder below.
// 01
Hearthlight: a full magical kitchen platform with meal planning, inventory, AI recipes, shopping automation, tarot readings, energy journals, and household sharing. Live and running on its own.
// 02
Voice-AI patient outreach platform: synthesized calls, SMS follow-up, card-on-file ordering, full audit trail. Built for a regulated healthcare client.
// 03
Bloom: cannabis POS, three years as CEO, dispensaries across Oregon.
// 04
Pinterest distribution network: 500 content sites with 600,000 Pinterest accounts feeding them. Cleared $1M+ in Google AdSense before the platforms shifted.
// 05
Martech rebuild for a regulated healthcare client: lifecycle email, on-brand voice, segmentation mapped to the actual customer journey.
// 06
Enterprise analytics platform: six dashboards, the integration estate stitched end to end. Built for a regulated healthcare client.
// 07
Conexwest fractional CMO: brand director, marketing leadership, full website and UX redesign across home, products, and categories, plus product photography direction. Twelve-month engagement.
// 08
Conexwest content engine: custom AI article generator wired into their CMS with product linking and on-page SEO at scale.
// 09
michaeldishmon.com: brand-led storefront with payments, products, fulfillment tracking, a marketing personalization system, and an easter egg world with deep lore, storytelling, and characters.
// 10
rootcausewell.com: a full clinical practice in code. 321-question assessment, member portal, payments, clinician-assigned supplements with order tracking back to the patient profile.
// 11
Brand asset hub: asset library, design requests, PDF generation, and print ordering in one place. Built for an in-house creative team at a regulated healthcare client.
// 12
AI content engine with a five-persona C-suite agent council drafting in voice. Liquid templating, end to end.
// 13
Afterpath growth advisor: marketing leadership and sales enablement for a North Carolina probate SaaS.
// 14
Afterpath GTM stack: prospecting platform with LinkedIn and site enrichment, CRM, automated email sequences, plus a 600+ article AI-optimized content engine.
// 15
MegaKraken Crypto Gaming Guild: 200 families in the Philippines earning a full-time household income from playing video games during the Axie Infinity boom. Built and ran the guild as founder.
One person, $200 a month in tooling, team-scale output.
For senior professionals going independent. You already have the skills and the track record. The missing layer is the operating system: the agent stack, pricing architecture, delivery workflows, and product ladder that turns expertise into leverage. Start where it makes sense and build from there.
// Entry / Diagnostic report
CAPI Leak Report
A 14-point diagnostic of your Meta Conversions API setup, delivered inside your dashboard within 72 hours.
$149
// AVAILABLE NOW
// Entry / Self-serve diagnostic
DTC Stack Audit
A self-serve diagnostic that scores your Shopify store across tracking, analytics, theme performance, and attribution.
// Mid / Course + Templates
Most popularThe Operator's Stack
Video course, production templates, Claude Code skills pack, and 6 months of async Slack.
// Flagship / Full system
One-Person Studio OS
The operating model for running a solo practice that ships steady, useful work.
// Wedge / 2-week diagnostic
Stack Audit
A two-week senior-operator diagnostic across brand, storefront, tracking, lifecycle, and infrastructure.
$1,500
// COMING SOON
// Flagship / Done-for-you retainer
Bridge revenue tierOperator Retainer
One operator running strategy, brand, design, dev, and marketing for your business at a fractional cadence.
$8,000/mo
// COMING SOON
Follow the build. Every week, receipts.
Field notes from running the system in production. The shipped work, the broken work, and the tooling line items behind both.
Two paths. Same system underneath.
Have it built for you, or build your own practice on top of it. The infrastructure and the curriculum come from the same hands.