One operator, the full stack, the receipts to prove it.
For funded SaaS and healthtech founders who need the marketing stack built before the CMO arrives, and for operators who want the system itself.
Two paths on this page. If you have engineers and a product but no marketing function yet, the engagement path below starts with a $1,500 Attribution Teardown and graduates into an Operator Retainer. If you are a senior operator building your own independent practice, the product catalog packages the same system, starting with a Claude Code skills pack.
This is one person’s Q1 output.
The same system that ships funded-startup tracking infrastructure also ships the products on this site. One operator, $200 a month in tooling, and a stack for compounding leverage.
API endpoints across engagements
Production dashboards shipped
SEO articles published
Tests green across active projects
Cloud functions in production
Tools in the stack
// aggregates across active engagements. one human. dated. specific.
Funded, pre-Series B, no marketing function yet.
Seed to Series A. One to five million in ARR. A product worth building a real funnel around. The brief is usually the same: get the infrastructure shipped now, hire the CMO later.
// 01
Engineers, no marketing function yet
You have 2-4 engineers shipping product and a designer covering UI. Nobody owns CAPI, lifecycle, paid creative, or the content site. Posting a $180K Head of Growth role and waiting six months for a hire is not the plan.
// 02
Technical due diligence pressure
Your next round wants the marketing infrastructure stood up before they wire the check. Attribution, server-side tracking, lifecycle, and a content surface that ranks. A senior operator builds it now; the CMO inherits it at Series B.
// 03
A botched launch you do not want to repeat
Something shipped that should not have, or something did not ship that should have. The next launch needs the brand, the storefront, the tracking, and the email layer to actually agree with each other.
// 04
7 to 21 day decision cycle
Founder is the budget approver. You do not need three rounds of agency-RFP theater. You need a senior operator with production receipts who can start inside the next two weeks.
Start with the diagnostic. Graduate to the build.
// STEP 01
10 business days
Attribution Teardown
A written teardown across your tracking and attribution: every event mapped, each platform graded against your real orders, and a fix roadmap sequenced by payback. You hand the report to your engineers or your future CMO and know exactly what needs to ship before the round closes.
$1,500
// STEP 02
3-6 months typical for funded startups
Operator Retainer
The teardown roadmap becomes the build list. Same operator ships it: GA4 architecture, Klaviyo lifecycle, content site, paid creative, and the CAPI rebuild where a 30 to 40 percent lift is the baseline. The engagement can narrow cleanly when you hire your CMO at Series B.
$8,000 / mo
// engagements with funded startups typically run 3 to 6 months rather than the 12-month default. The plan assumes you hire a real CMO at the Series B raise. The infrastructure they inherit is the work product.
What one engagement covers, in the same week.
Senior coverage across all five lanes from one operator, with same-day decisions and no project-manager layer. This is the shape of an Operator Retainer, and it is the shape of the system behind the product catalog below.
// 01
Hearthlight: a full magical kitchen platform with meal planning, inventory, AI recipes, shopping automation, tarot readings, energy journals, and household sharing. Live and running on its own.
// 02
Voice-AI patient outreach platform: synthesized calls, SMS follow-up, card-on-file ordering, full audit trail. Built for a regulated healthcare client.
// 03
Bloom: cannabis POS, three years as CEO, dispensaries across Oregon.
// 04
Pinterest distribution network: 500 content sites with 600,000 Pinterest accounts feeding them. Cleared $1M+ in Google AdSense before the platforms shifted.
// 05
Martech rebuild for a regulated healthcare client: lifecycle email, on-brand voice, segmentation mapped to the actual customer journey.
// 06
Enterprise analytics platform: six dashboards, the integration estate stitched end to end. Built for a regulated healthcare client.
// 07
Conexwest fractional CMO: brand director, marketing leadership, full website and UX redesign across home, products, and categories, plus product photography direction. Twelve-month engagement.
// 08
Conexwest content engine: custom AI article generator wired into their CMS with product linking and on-page SEO at scale.
// 09
michaeldishmon.com: brand-led storefront with payments, products, fulfillment tracking, a marketing personalization system, and an easter egg world with deep lore, storytelling, and characters.
// 10
rootcausewell.com: a full clinical practice in code. 321-question assessment, member portal, payments, clinician-assigned supplements with order tracking back to the patient profile.
// 11
Brand asset hub: asset library, design requests, PDF generation, and print ordering in one place. Built for an in-house creative team at a regulated healthcare client.
// 12
AI content engine with a five-persona C-suite agent council drafting in voice. Liquid templating, end to end.
// 13
Afterpath growth advisor: marketing leadership and sales enablement for a North Carolina probate SaaS.
// 14
Afterpath GTM stack: prospecting platform with LinkedIn and site enrichment, CRM, automated email sequences, plus a 600+ article AI-optimized content engine.
// 15
MegaKraken Crypto Gaming Guild: 200 families in the Philippines earning a full-time household income from playing video games during the Axie Infinity boom. Built and ran the guild as founder.
One person, $200 a month in tooling, team-scale output.
For senior professionals going independent. You already have the skills and the track record. The missing layer is the operating system: the agent stack, pricing architecture, delivery workflows, and product catalog that turns expertise into leverage. Start where it makes sense and build from there.
// Entry / Diagnostic report
CAPI Leak Report
A 14-point diagnostic of your Meta Conversions API setup, delivered inside your dashboard within 72 hours.
$149
// AVAILABLE NOW
// Diagnostic / Written event map
Tracking Truth Map
A written map of every event your store sends, plus a risk register naming where your numbers lie, delivered in 5 business days.
$750
// AVAILABLE NOW
// Diagnostic / Attribution teardown
Attribution Teardown
An event map, a platform by platform trust audit, and a fix roadmap, written for your store in 10 business days.
$1,500
// AVAILABLE NOW
// Session / Paid roadmap
Strategy Session
Sixty minutes with Michael on your actual stack, then a written plan of attack lands in your inbox. The $350 credits toward any project you book within 30 days.
$350
// AVAILABLE NOW
Follow the build. Every week, receipts.
Field notes from running the system in production. The shipped work, the broken work, and the tooling line items behind both.
Two paths. Same system underneath.
Have it built for you, or build your own practice on top of it. The infrastructure and the curriculum come from the same hands.