The Operator's Stack / Mid / Course + Templates
The full stack, taught by someone who ships it every week.
Five modules covering CAPI, analytics, Shopify themes, Claude Code, and the layer that ties them together.
// what a tracking leak looks like
Browser events fire, but the pixel drop eats a chunk before anything reaches the server. Hover the gap to see what a clean server-side handoff fixes.
// the problem
You can find tutorials for any one piece of the DTC tech stack. CAPI setup guides. Analytics dashboard templates. Shopify theme optimization checklists. But nobody teaches how they all connect, because most people only know one layer. The result: you end up with five tools that do not talk to each other and data that never reconciles.
// the promise
A complete system across five technical modules, with production templates and 6 months of direct access.
// this is for you if
- You are a developer or technical marketer building DTC infrastructure
- You want to learn the full stack, not just one slice of it
- You need production templates, not tutorial demos
- You want async access to someone who ships all five layers in production every week
// what’s inside
01 / The Operator Premise
Why the hybrid creative/dev/ops operator is the most valuable role of the decade, and how to position yourself as one.
02 / The Stack
The opinionated toolchain. What each layer earns, what it replaces, and how the pieces connect in production.
03 / The Product Ladder
Six revenue streams sequenced across three price tiers. How to build each without burning out or overcommitting.
04 / Intake + Delivery
The operational pattern. Stripe webhook, token-gated pages, Resend templates, and Claude-assisted fulfillment.
05 / Marketing Without A Funnel
Essays, case studies, community, and direct outreach. How to generate demand without a drip sequence or a sales dev rep.
06 / The One-Person Studio OS
Dashboards, rituals, and the weekly loop. How to run a studio without a team, and when to add one.
// outcomes (from real implementations)
6-8h
Video instruction across 5 modules
5
Production template sets included
20+
Claude Code skills in the pack
6mo
Async Slack access
// common questions
Is this for developers only?
The CAPI and analytics modules assume you can read code. The Claude Code and Shopify theme modules are accessible to technical marketers. If you can navigate GTM and a Shopify admin, you will get value from most of the course.
How is this different from the DTC Stack Audit?
The audit tells you what is broken. This course teaches you how to build the full stack from scratch and gives you the templates to do it. Think diagnostic vs. construction manual.
What is the Slack channel like?
Async, not live chat. Post your question, get a response within 24 hours. It is for implementation questions, not general consulting. Six months of access starting from your purchase date.
Can I use the templates for client projects?
Yes. Single-user license covers your own projects and client work. You cannot resell the templates themselves.
What is the difference between this and the One-Person Studio OS?
This course covers the technical stack. The OS adds the business layer: operations playbook, pricing framework, client onboarding, agent orchestration library, and 12 months of quarterly Q&A with private community access.
// proof: this is what it looks like in production
Q2 2024
How Server-Side Meta CAPI Recovered 30 to 40 Percent of Lost Conversions.
~35% more conversions tracked. Accurate ROAS for the first time in 18 months.
Q1 2026
Several Dashboards. One Source of Truth.
Multiple platforms unified. A handful of dashboards shipped. One place to look for every question.
Not sure which tier? Start at the bottom. Work up.