Stack Audit / Wedge / 2-week diagnostic
Two-week diagnostic across five modules, written up by one operator.
A full senior-eyes read across brand, storefront, tracking, lifecycle, and infrastructure. The right first step before any retainer.
“Two weeks of senior eyes reading the layers and writing them up.”
// the problem
Most stacks at the $5 to $25M revenue band have grown organically across four years of agencies, freelancers, and ex-employees, and nobody currently on the team has the whole picture. You can guess at what is broken or you can buy two weeks of senior eyes to read the layers and tell you in writing.
// the promise
Two weeks from kickoff to delivery. Five module scores. One Loom. A fix list you can hand to any engineer or agency and know exactly what to ask for.
// this is for you if
- You are considering hiring fractional senior help and want a low-stakes first engagement
- You inherited a stack and need to know what the previous team left broken
- You already have an agency and want a second opinion before renewing the contract
- You want a written diagnostic you can show to your board or your investors
// what’s inside
01 / Brand
Voice, identity, landing pages, brand architecture, and how all of the above performs in the wild.
- $Voice and tone consistency across surfaces
- $Identity system clarity
- $Landing page conversion architecture
- $Brand architecture hierarchy
02 / Storefront
Shopify or headless storefront review. Theme quality, Core Web Vitals, conversion architecture, checkout flow.
- $Theme code quality and maintainability
- $Core Web Vitals on key templates
- $Checkout extensibility and PDP architecture
- $Cross-browser and cross-device behavior
03 / Tracking
Full Meta CAPI Leak Report scope, plus GA4 and BigQuery checks. The 14-point Leak Report runs as the tracking module of the audit.
- $Meta CAPI implementation and event quality
- $GA4 configuration and event mapping
- $Consent Mode v2 and event deduplication
- $Attribution reconciliation across platforms
04 / Lifecycle
Klaviyo flows, segmentation, transactional email, and lifecycle calendar.
- $Flow architecture and coverage
- $Segmentation strategy
- $Transactional and triggered email design
- $Lifecycle calendar and cadence
05 / Infrastructure
Cloud functions, deploy pipelines, infrastructure-as-code, and the security posture of the production layer.
- $Cloud function ownership and documentation
- $Deploy pipelines and credential hygiene
- $Infrastructure-as-code maturity
- $Security and compliance posture
// outcomes (from real implementations)
5
Modules scored A through F
2wk
From kickoff to delivery
100%
Fee credits toward retainer month 1
1
Personal Loom from Michael
// common questions
How is this different from the $129 CAPI Leak Report?
The $129 CAPI Leak Report covers the Meta CAPI tracking module only (14 checks) and ships an interactive dashboard inside 72 hours. The $1,500 Stack Audit covers all five modules across brand, storefront, tracking, lifecycle, and infrastructure, runs over two weeks, and ships a written report plus a Loom. The CAPI Leak Report is included inside the Stack Audit as the tracking module.
What if I only want the audit and not the retainer?
That is the most common outcome of the first audit. You get the report and the Loom and the fix list, and you take it from there. The retainer is an option, not a requirement.
Will you actually do the fixes during the audit?
No. The audit is diagnostic. Fixes happen during the retainer or with whoever you hand the report to. Mixing diagnosis and remediation in one engagement is how scope creep eats both.
What do I need to send you?
Shopify admin access (collaborator role), Klaviyo and Meta read access, your GA4 property ID, your Stripe dashboard (read-only), and 3 to 4 screenshots of your hero landing page and key product pages. Full intake list shipped after purchase.
Can you do this for a B2B services or healthcare DTC business?
Yes. The five modules apply across DTC, B2B services, and healthcare DTC. Healthcare DTC audits add a compliance review of PHI-handling surfaces; B2B services audits weight brand and lifecycle higher than tracking. Pricing is the same.
// proof: this is what it looks like in production
Q1 2026
Brand, Course, Assessment, and a Personal AI. Solo Build.
Live at rootcausewell.com. The 321-question assessment scores server-side, 60+ training documents sit indexed locally, and the first client cohort is actively using the portal.
2019 - 2022
Three Years as CEO Before the Shutdown.
First-mover in Oregon cannabis POS. Built, launched, operated, and made the decision to shut down when the math stopped working.
Not sure which tier? Start at the bottom. Work up.
